新疆哈密市第十一中学
I Introduction
Culture is the all and the one which consist by social behavior, art, beliefs, customs transmission through society conduct and all other products of human work and thinking .Language is accompanied by the creation of the human society, it is the direct manifestation of thinking. Language reflects the characteristics of a nation, which not only includes the nation’s historical and cultural backgrounds, but holds on the nation’s view of life, the way of life and thinking. Culture is perse, language is also varied (Chen, 2000:20).When the nation as a language, living areas, economic life and psychological stability community appears in the history of mankind, language is deeply stamped with the brand of a nation; it is the most typical characterization of the nation and national culture.Language is a means of expressing cultural customs, as a part of culture, and plays an important role in culture. Language can not separate from related culture to be independent. Some sociologists believe that the language is the cornerstone of culture—no language, no culture (Pan, 2001:30).From another aspect, language is affected by language and reflected the culture. Language is based on the historical and cultural aspects. The nation's way of thinking, values, concepts, habits and behavior will affect aesthetic language development. The formation of a national culture, development and absorption ought to pass the language to achieve. Language and culture influence each other; we should try to understand language and culture and to learn them. Language is like a mirror which reflects the entire culture, and every nation has its own culture. Language as the carrier and idea of culture, its representation form is influenced and restricted by culture. Only more exposure to foreign cultures, familiar with different language, national history ,amorous feelings, way of life, value and national psychology,can we better know Anglo-American culture and open up our vision as well learn more about the cultural and language differences. Culture promotes the development of advertising language, the language of advertising propagandize its culture. Chinese and Western advertising language has its own unique form of language which contain the beautiful scenery of language and culture. The charm of the language of instruction is fully displayed in the advertisement. Meanwhile, the Chinese and Western social and cultural knowledge which contained in language make us experience the infinitude delight .Chinese and Western languages let us deepen our understanding of foreign countries, and bring to the world of cross-cultural exchanges.
Also with today's technology, communication between countries has gradually deepened. As the two major economic powers, the United Kingdom, and the United States have led the progress of the whole world, and their culture has gradually spread. As a large developing country, China is subject to strong penetration of American cultural and business trends. Students concerned about the phenomenon of cultural infiltration are learning English and American culture, and its harmonious blend into the Chinese culture, makes it a worldwide trend of positive impact on the cultural integration, and to promote national development of China.
第2页 共23页