简介:Manypeoplearguethatglobalizingprocessesarepotentiallycontributingtoculturalhomogenization-aglobalculture,andfurtherconceptualizeglobalcultureasAmericanizationorWesternization.Thispaperisacritiqueofthisview,arguingthatsuchaconceptisbaseduponthreeflawednotions,andemphasizesthepluralnatureofglobalization.
简介:浙江省江山市的毛约圣夫妻俩从修鞋起步、自救、发展直至成功,所依靠的竟是广告谋略!他们通过电视、报纸、电台打了一场"立体广告战",一年之中,广告投入三万;赚回23万……