简介:<正>毛泽东同志不仅是伟大的马克思主义理论家,而且是当代的语言大师。他的文章用语准确贴切、生动活泼、幽默风趣、犀利深刻,富有很强的说服力和深厚的感染力,表现了现代汉语最熟练和最精确的用法。凡读过毛泽东同志文章的人,无不受到熏陶和启迪。他的文章中的一些精警语汇已为人们所乐道,一些优美的文法和修辞已被人们所效法,从而大大影响了一代文风。毛泽东同志学识渊博,语汇丰富。他的文章“用词是不拘一格的,尽管以现代文学语言的词汇为主,可是古语、方言、外来语也都不排斥。特别值得注意的是毛泽东同志常把富有表现力的文言和通俗的口语以及“五四”以来逐渐形成的书面语熔为一炉,三种不
简介:factual information and sometimes shows a photos or an illustration of the product/service to give the target audience a better view about the advertised product.Persuasive advertisements are thus the instruments used by advertisers "who have defined their target audiences and determined the effect they hope to achieve through persuasive advertisements in the media" (Bolen 9). And a persuasive advertisement should try to persuade the potential customers to buy the new product. (Bolen 6) The persuasive function is not only limited to attracting the potential customer into buying a certain object,a piece of rock or a poem. The label of the English language is in fact a complex of many different 'varieties' of language in use in all kinds of situations in many parts of the world. Naturally,this communication process has a definite purpose to convince the target audience. The above three characteristics suggest advertising is closely connected with the society