简介：InChina,thetourismindustryisregardedasonemeansoffosteringlocaleconomicdevelopment.ThispapertriestoexamineinboundtourismdevelopmentinChinainthelastdecadeandanalyzeinboundtourism'ssatisfactionoftheirtravelexperiencewithtouristattractions,facilities,servicesandpricebyanempiricalstudybasedontheinvestigationofLanzhou,Wuhan,Guangzhou,ShanghaiandBeijing.ThispaperdiscussesthedemographiccharacteristicsofvisitorsfromHongKong,MacaoandTaiwan,US,KoreaandJapanbysurveyingasampleof528visitorsinfivedifferentcities.Thesurveyshowedthatfourprovinces/autonomousregioninwesternChinarankedthetop10populardestinations.Chinesenaturallandscape,cultureandfoodwerehighlyregardedbythetourists.Atthesametime,touristsexpressedlesssatisfactionwithtouristlanguageconvenience,touristfacilityandnightlifeinChina.Itwasalsofoundthatonly7.4%ofthetouriststhoughttravelinChinawasfarmorethanwhattheyhadpaid,that6.5%regardedtheygotwhattheypaidfor,andthat34.9%thoughtthetravelcostwasreasonable.MosttouristsweresatisfiedwiththeirtravelexperienceinChina;manyofthemwouldliketoreturntoChinaandwouldliketorecommendChina.Forthesustainabledevelopmentoftourism,Chinesetourismauthoritiesshouldstrengthentheconstruction,propagandaandmanagementofscenicspots,improvetouristfacilityandtouristeducation,especiallylanguageconvenience,andstrengthenthesupervisionoftickets,souvenirandhotelprice.