简介:TheemergenceofB2Belectronicmarketshasgreatlychangedtherelativebargainingpowerofbuyersandsellers.Westudytheequilibriummarketstructureinabuyer’smarket.Wefindthatbuyer-controlledB2BmarketsandneutralB2Bmarketshavedifferentequilibriumstructures,andtheemergenceofB2Bmarketswillincreasesocialwelfare,butitseffectonbuyersandsellerswillbedifferent:B2Bmarketsincreasetheconsumersurplusoftheendmarket,buttheireffectsonbuyerandsellerprofitsaremoderatedbytherelativebargainingpowerofbuyersandsellers.TheprofitsofthesidewithmuchweakerbargainingpowerwilldecreaseduetotheintroductionofB2Bmarkets.