简介:Manypeoplearguethatglobalizingprocessesarepotentiallycontributingtoculturalhomogenization-aglobalculture,andfurtherconceptualizeglobalcultureasAmericanizationorWesternization.Thispaperisacritiqueofthisview,arguingthatsuchaconceptisbaseduponthreeflawednotions,andemphasizesthepluralnatureofglobalization.