简介：Thisstudyupdatesthesourceofinnovationtheoriesbyinvestigatingtherelationshipbetweendemand-andsupply-driveninnovationthroughastudyofafreshChinesecaseofAlipaycreditrentingplatform.Basedontheprimarydatacollectedviainterviewandfocusgroupdiscussion,aswellasthesecondarydatafromthecompany’swebsiteandmediareport,threemainfindingswereobtained.Firstofall,fromthiscase,weidentifyanunseparatedrelationshipbetweendemand-andsupply-driveninnovationandproblemsarosewhenonesideisisolatedandnotgivenfullattention.Thisaddsnewinsightstotheresearchonthesourceofinnovation.Secondly,weproposethatblueoceanstrategicalframeworkcanhelpconnectthedemandsidewiththesupplysidesandfacilitatetheinnovation.Thisprovidessomemanagerialguidelinestodealwiththechallengesasobservedinthiscase.Lastly,thispaperanalyzesthisnewrentingmodel(Alipaycreditrentingplatform)frombothlessorsandlessees’perspectives,representingthefirststudytoinvestigatethecreditrentingmarketsystematically.