摘要
Inthispaper,weconsideranewsvendormodelinwhicharisk-aversemanagerfacesastochasticprice-dependentdemandineitheranadditiveoramultiplicativeform.Anemergencypurchaseoptionisallowedaftertherealizationofdemandtosatisfytheunitsthatareshort.Byadoptingconditionalvalue-at-risk(CVaR)asthedecisioncriterion,weaimtoinvestigatetheoptimalpricingandorderingdecisions,andtheeffectsofparameterchangesinsuchasetting.Weprovidesufficientconditionsfortheuniquenessoftheoptimalpolicyforbothdemandmodels.Weperformcomparativestaticsanalysistoshowhowtheoptimalpricingandorderingdecisionbehaveswhenchangingparameters.WealsocompareourresultswiththoseofthenewsvendorwithageneralutilityfunctionandwithCVaRcriterionunderlostsalesassumption.Ourkeyresultsinclude:(i)Forbothdemandmodels,theoptimalsellingpriceisdecreasinginriskaversion.Hence,theoptimalpriceofarisk-aversenewsvendorisnotgreaterthantheoptimalpriceofarisk-neutralnewsvendor.(ii)Incontrarytothelostsalescase,forthemultiplicativedemandmodel,theoptimalorderquantitymaynotbemonotonicinriskaversion.Consequently,theoptimalrisk-averseorderquantitymaybelowerorhigherthantheoptimalrisk-neutralcounterpart.(iii)Fortheadditivemodel,theoptimalorderquantityisstrictlyincreasingintheemergencypurchaseprice,whileforthemultiplicativemodeltheoptimalorderquantityhasnosuchamonotonicproperty.Somenumericalexamplesareconductedtoverifyourclaimsandgainmoreinsightsabouttherisk-aversedecision-makingbehaviors.
出版日期
2010年01月11日（中国期刊网平台首次上网日期，不代表论文的发表时间）
