摘要
Thisstudyusestheruraltouristmotivationscaletomeasurethemotivations,expectations,andsatisfactionofnearly200ruraltouristsinfiveareasofHainan,Chinabyimportance-PerformanceAnalysis(IPA)andfactoranalysis.Theresultsshowthatthemainmotivationforparticipatinginruraltourismistobeclosetonature,improvefamilyrela-tionshipandrelaxation.Touristsarehighlysatisfiedwiththelandscapeandpastoralviewsaswellasthefriendlinessofthelocalpeopleandhotels.Theresultsalsoshowthatthesamplepeoplemostcareabouteasyparkingandreasonableprices,andtheyexpectethnicfestivalsandfarmlifeexperiences.Besidestheenvironment,facilities,recreationalactivitiesandpsychologicalexperienceofruraltourism,theoverallsatisfactionishigh.Theresultsofthisstudycanbeusedbylocalgovernmentleadersaswellasthetourismindustrytodevisewaystopromoteandimproveruraltourism.
出版日期
2007年04月14日（中国期刊网平台首次上网日期，不代表论文的发表时间）
