摘要
Thispaperaimsatassessinghowlocation-basedmobilesupportsystemscansupportsalespersons'CRMeffortswhentheyareoperatingwithinahighlymobileworkenvironment.Afterbrieflydiscussingthestate-of-the-artissuesassociatedwithmobilelocationtechnologies,thepaperconceptualizeskeydimensionsforlocation-basedmobilesupportsystems.ThepaperthendiscussesthedualroleofsalespersonsinCRM.Afourthsectionsuggestsacategorizationofsalespersons'CRMtasksbasedonbothpropertiesoflocation-basedmobilesupportandtheareasofsalespersons'CRM-relatedtasksthatmaybeaffectedbymobilelocationtechnologies.Finally,thepapersuggestspotentialmobilelocationservicesandapplicationsthatcanhelpsalespersonsperformeffectivelytheireverydayCRMtasksandlinksuchapplicationstothedeterminantofsalespersons'performance.Thepaperconcludeswithadiscussionofsomecriticalissuesandsuggestsareasforfurtherresearch.
出版日期
2005年01月11日(中国期刊网平台首次上网日期,不代表论文的发表时间)