ON INVENTORY STRATEGIES OF ONLINE RETAILERS

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摘要 ThisstudyfocusesoninventorystrategiesofInternetretailers(etailers).Theetailerfacesoptionsofholdingherowninventoryoroutsourcingthroughthethirdparty(ies).Weassessetailerinventorystrategiesthroughmathematicalmodelingandnumericalexperiments.Whenorderingandholdingherownstock,theetailerhasfullcontroloftheorderfulfillmentprocessbutbearstheinventory-relatedrisk.Whenoutsourcingstock,etailer'sordersmaynotgetanequalpriorityasforthoseofthethirdparty'sown.Builtuponsimpleoperationsresearchmodels,thenumericalexperimentssuggestthattheetailerisbetteroffrelyingonotherstofulfillordersifherdemand(profitmargin)islow,butshouldreverttothestrategyofmaintainingherowninventoryifhersalesvolume(profitmargin)isrelativelyhigh.Otherfactorsarealsoinvestigated.Thesefindingsseemtoconfirmwhatarebeingpracticedintheindustry.
机构地区 不详
出版日期 2005年01月11日(中国期刊网平台首次上网日期,不代表论文的发表时间)