模块化设计塑造企业竞争优势的机制研究

Abstract This article aims to study the mechanism of enhancing enterprises' sustainable competitive advantage with modular design.Based on the dynamic capability theory and taking technology innovation as the intermediary variables the theoretical model of therelationship between modular design and continuous competitive advantage is built. SPSS16.0 and LISREL8.7 structure equation model areused to do empirical analysis to the data of the 300 questionnaires from the large and medium-sized manufacturing enterprises in PearlRiver Delta. Results show that modular design can help enterprises to obtain sustainable competitive advantage. Technological innovationplays a fully mediation role in the relationship between modular design and brand advantages continuous first-mover advantage and masscustomization advantage.院模块化设计 技术创新 持续竞争优势 珠三角大中型制造企业Key words modular design technological innovation continuous competitive advantage large and medium -sized manufacturingenterprises in Pearl River De